S360 SAM™ Studio Monitor

Mumbai’s luxury private members-only club, Jolie’s, is a hidden gem that truly encapsulates the meaning of its namesake. Sprawling over an impressive 20,000 square feet, the club takes its members on a journey through the senses with its numerous zones, each carefully designed to foster its own distinct atmosphere. From the open, bright, and inspiring design of the breakfast lounge and work area to the exquisite, sultry lighting of the cigar lounge as well as the art and music spaces, the team at Jolie’s have considered all the minute details, with the best of artisan cuisine, cocktails, and culture. To elevate the customer experience further still, the club also features a premium Genelec loudspeaker solution, which was integrated by Genelec’s local AV distribution partner Pandam Professional Audio.

With Jolie’s vision to deliver the best to its members in all aspects, Abhishek Bindal, the Senior Vice President of Jolie’s, approached Pandam’s owner Prashant Damle for further consultation. In response, Abhishek and his team were invited to Pandam’s Genelec Experience Centre located in Mahim, Mumbai. They were so impressed by the sound demonstration that they immediately decided to go with Genelec, proving why the brand is synonymous with both prestige and quality. Furthermore, the ease of installation and operation of Genelec loudspeakers further sweetened the deal. In situ, the pleasing aesthetic of the loudspeakers’ iconic rounded design blends seamlessly with the establishment’s sophisticated decor.

The sound demonstration was so impressive that they immediately opted for Genelec.

Under the guidance of Prashant, the project was intensively planned over a two-month period. However, the actual integration was carried out in an extremely tight 20-day period, leaving no room for error. In total, over 40 loudspeakers were deployed, with the assistance of Pandam Audio’s installation engineer, Sunil Jambhale. This includes a relatively even split of Genelec S360A and 8010A models, complemented by four 7382A subwoofers to handle low frequency duties. Any questions or further support that Club Jolie required would be directed towards Nikhil Pagedar, Pandam’s customer support engineer.

Prashant explains the key decisions: “In the event space area we installed the S360As paired with a 7382A subwoofer. This combination delivers a class-leading balance of extraordinary SPL output, wide dynamic range and an intensely detailed, transparent performance.” It was important to equip this room with the capacity to satisfy a wide range of different functions, which is precisely what this Genelec pairing achieves.

The club’s bar area also benefits from the performance of the S360As. Although it preserves an intimate feel, it is an expansive space with high ceilings, which properly utilises the headroom that the S360As provide. “To ensure that they blend seamlessly with the environment, and that there are no unwanted vibrations propagating from the loudspeakers, we positioned them on the wall. From there, we precisely tilted the mounting bracket for the best possible listening angle,” explains Prashant.

It was a colossal task which had to be delivered in just 20 days.

In the restaurant, however, Pandam opted to use the 8010As, which deliver Genelec’s hallmark sound quality in an ultra-compact format. Additionally, other smaller rooms like the private dining area, business lounge, hidden bar and the cigar lounge were also equipped with 8010As, primarily serving as a background music system (BGM). Naturally, the playback volume for all areas can be individually tuned at the management’s discretion, and this in tandem with each loudspeaker’s integrated room compensation switches ensures perfect optimisation for each room environment.

“It was a colossal task, but we endeavoured to provide Jolie’s with the best possible solution. The team were very happy with the system we delivered,” says Prashant, “It helped immensely that the team at Jolie’s were so co-operative. Without such clear communication, it would have been hard to achieve the goal in the limited time frame we had.”

Manish Rathi, the Senior Vice President at Jolie’s reaffirms the success of this collaboration: “Working with the team at Pandam Professional Audio was an absolute pleasure - from start to finish. The team’s professionalism and sensitivity with regards to this project were both impeccable. We are delighted with the result!”

"Marco Guadagno and Laura Ciafaloni wanted to keep this operation secret from the first steps to the last, and incredibly they did it," explains Donato Masci from Studio Sound Service, the acoustic design firm responsible for the design and construction of the facility.

As a company, 3Cycle had a history of using various studio facilities around Rome for dubbing work. But strong growth, combined with client support led to the decision to create a dedicated space of their own. While it was important that the dubbing element was catered to, the team wanted to expand the business further and took the opportunity to create a post-production hub that could offer much more. As a result, 3Cycle features seven ADR dubbing rooms, a pair of 5.1 QC rooms, two 7.1.4 Dolby Atmos Home Entertainment rooms and a Dolby Atmos theatrical room.

Genelec monitors were the right choice for 3Cycle because they are a standard for post-production facilities around the world.

The design work was carried out by Studio Sound Service’s team of designers made up of Donato Masci, Cecilia Torracchi and Giulia Bondielli, with the acoustic consultancy of Andy Munro. “We have designed a lot of studios together and created a sort of standard for post-production and dubbing, which is recognised and appreciated by numerous broadcasters,” says Donato Masci from Studio Sound Service. “3Cycle wanted to reach an international level and therefore we decided to also involve Andy.”

“3Cycle’s studios have been designed and built following the latest R&D in acoustics,” he continues. “In particular, the acoustics of the recording rooms have been given a neutral balance with the reduction of colouration and artifacts that can affect the final mixing of voices in all forms of media. The control rooms and mixing environments have been given a different approach, to match established international standards and Dolby certification requirements.”

Alongside the cutting-edge acoustics, Genelec Smart Active Monitors feature prominently throughout the facility. Each of the seven ADR rooms feature L-R 8330 monitors with an 8340 for the centre channel. The QC rooms are both equipped with 8340 monitors and a 7380 subwoofer for the 5.1 setup. Finally, the two Dolby Atmos Home Entertainment rooms have been installed with flush-mounted L-C-R S360 monitors, 8340s for the surrounds and overheads, and a 7382 subwoofer delivering the low frequencies.

“Genelec monitors were the right choice for 3Cycle because they are a standard for post-production facilities around the world,” states Masci, explaining the reasons behind selecting the studio monitors. “In addition to this, the GLM loudspeaker manager software helps a lot for the fine tuning, even if the rooms already sound really good.”

With this project taking place during the pandemic, there were obvious challenges. The Studio Sound Service team had difficulty travelling from their headquarters in Florence to the site in northern Rome (as Tuscany remained isolated from Rome for months) meaning that the supervision of the construction site was carried out from a distance. “It definetely wasn't a walk in the park,” notes Masci. “The construction was slowed down by numerous inconveniences related to the pandemic, but nevertheless all the collaborators made all the leaps so as not to accumulate large delays.”

Another major challenge came from isolating the facility. However, With Munro’s assistance, the team managed to create perfectly floating rooms that were mechanically decoupled from the structure. “All the recording rooms have been isolated using floated, room-within-room construction with vibration isolation throughout,” explains Masci. “Control rooms have also been given appropriate isolation, to avoid interference and also to allow accurate monitoring of the recordings themselves.”

the GLM loudspeaker manager software helps a lot for the fine tuning, even if the rooms already sound really good.

Reflecting on the overall project, Masci is proud of the end results. “The 3Cycle facility is the largest post-production facility that we’ve designed. It was a challenge but in the end it gave us great satisfaction. 3Cycle’s partners Marco Guadagno and Laura Ciafaloni, and CTO Simone Nobili, believed in us from the beginning and this was very important for us. Of course, during the implementation phases there were difficult moments, especially linked to respecting deadlines which were affected by the pandemic, but the 3Cycle guys have always shown a great and sincere sense of satisfaction.”

This reaction has been mirrored by the local industry, particularly following the secrecy around its creation. “Obviously when the facility opened, it was a big surprise for the city, and talent and producers are still talking positively about the first experiences they had,” says Masci. “It seems they really appreciate the acoustics, but also the general comfort of the rooms that have a particularly refined design.”

Part of Mediapro’s image and sound post-production company, Telson.Tres60 opened its new facility in May 2019, and decided to upgrade its monitoring capabilities to better serve its clients. “The system upgrades were driven by client demands - for example Movistar asks for everything in Dolby Atmos,” explains sound production co-ordinator, Ana Belén Martín. “We must be able to fit the standards of each of these clients. This means that we have to generate much more material than before because of the different types of broadcast formats – from a mobile phone to a Smart TV.”

The Telson.Tres60 team, alongside Unitecnic – Mediapro’s engineering company which handled the installation – turned to local Genelec partner Audio-Technica Iberia for the 7.1.4 monitoring solution. In both rooms S360A monitors were installed in the LCR positions, with four 1032C monitors as surrounds and the same number of 8340As covering the overhead channels. Low frequency content is handled by a 7382A subwoofer, and with all of the monitors being calibrated and controlled via Genelec’s GLM loudspeaker management software, the monitoring system is able to provide the flexibility required to work to different standards.

“These are the only two Dolby Atmos Home rooms in Spain approved to work at a 79 dB SPL monitoring level,” adds Pelayo Gutiérrez, sound supervisor and head of the fiction sound department of Telson.Tres60. “Ricardo Viñas from Dolby was responsible for adjusting the rooms and equalising them to the three required levels: at 85 dB for cinema, 79 dB for Netflix and 82 dB for Telefónica.”

Alongside the two Dolby Atmos Home rooms, the facility features a 7.1 room, two 5.1 rooms, a foley room and a movie theatre, which also benefit from Genelec monitoring technology. “In terms of technical expectations, Genelec has delivered exactly what we anticipated,” reflects Gutiérrez. “We are very happy – it's a perfect setup. We have real confidence when it comes to making premixes here and moving on to the movie theatre or vice versa - the mixes translate perfectly.”

Combining an ambient music performance with a multi-channel listening experience, both the performers and the live audience were surrounded by a ring array of Genelec loudspeakers, creating a truly unique listening environment. This type of playback system is tailor-made for ambient music, emphasising the sense of space and the abstract nature of the compositions – and creating an incredibly thought-provoking and stimulating live event.

The planning and creation of the show took place over a two month period, using the demonstration space in Modern Sky to evaluate how the sound elements combined, how they moved, and what type of speaker configuration would be best suited to the ambient material. The creative team included electronic musician Wang Lu, also known as L + R, music producer/mixer Shen Lijia and visual artist Tami-musiXgal, and working alongside our colleagues at Genelec China, a system comprising eight S360 high-SPL smart active monitors and a 7382 subwoofer was used to surround the audience, while a smaller smart active array of four 8330 two-ways, four 8331 coaxial three-ways and a 7360 subwoofer was used to envelop the musician and the VJ. Genelec GLM software was then used to analyse the room and optimise the frequency response, distance delay and playback level of each speaker in the system – thereby delivering the best possible listening experience to both performers and audience alike.

In planning the event, the team were seeking a good combination of manual control, programming and random machine triggering, with the pre-programmed foundation of the 8.1 audio mix being handled by Ableton Live, with Cycling 74’s Max allowing communication with external hardware instruments – and plenty of real-time musical improvisation was included too!

Prior to the event, the demand for tickets was so high that it was decided to stage three separate performances, to allow every listener to position themselves comfortably within the speaker array and experience the finest sound quality. And from our own perspective, the whole process of planning and executing the event gave us a much deeper understanding of the shaping of space, the precise positioning of sound and the design of moving trajectories in music.

There’s no doubt to us at Genelec that as the world’s exposure to immersive audio becomes greater, the future of multi-channel live music performances is increasingly looking brighter. There are a whole new generation of music fans who are seeking more and more ‘experiential’ live performances, and Genelec is excited to play its part in the growth of this exciting medium.

In the wake of the unmitigated success that is G Livelab Helsinki, the Finnish Musicians’ Union has opened a brand new – and bigger – venue in the vibrant city of Tampere, some 200km north of the Finnish capital. The same team was deployed to realise the Tampere project which is built according to the same ‘music first’ philosophy as Helsinki. The result is an extraordinary live music experience based on quality programming, modern design, and state-of-the-art Genelec audio systems including the ground-breaking new 4430 Smart IP loudspeaker.

Housed in a striking red brick building which was formerly the boiler house of the Frenckell paper mill in the heart of the city, the venue hosts up to 250 people and offers a hugely varied programme including jazz, folk, world music, pop/rock, chamber music, electronic music and more. Akukon Oy designed the acoustics, electroacoustics, lighting, sound, video, communication systems and basic IT structure as well as the rigging systems, as they did for Helsinki, and leading Nordic AV integrator, Bright – another key member of the Helsinki team – brought Akukon’s vision to life.

“Genelec was already a tried and tested solution with the first G Livelab project in Helsinki which has had great reviews,” explains Bright’s Head of Installation, Santtu Sipilä. “People really liked what we achieved in Helsinki, so it was an obvious decision to equip the Tampere club with Genelecs as well.”

The biggest difference between the two venues is the space – Tampere is much bigger with significantly higher ceilings. Although this posed certain challenges in terms of acoustic treatment, it also allowed greater freedom for the audio design.

The second notable difference is the use of Genelec’s 4430 Smart IP loudspeakers which weren’t available at the time of the Helsinki installation.

“We definitely wanted the new 4430s for easier cabling and added control; it’s opened up a world of possibilities for us,” admits Sipilä. “We have a fully networked system running on Dante – this includes the big loudspeakers used for the main PA – and any of the 4430s can take any signal from anywhere. This means that we can use the same loudspeakers for virtual acoustics, surround sound, background music, delays… the possibilities are endless, and it’s enabled us to considerably reduce the total amount of loudspeakers required in order to achieve what we wanted. We are able to make art with loudspeakers and we are not limited in any way in terms of how we can use the system.”

Tapio Ilomäki, the project manager for Akukon, agrees: “Our primary objective was the same as for Helsinki: to deliver a high-quality system with high musicality that serves the performer best. However, the versatility of systems and spaces was a key element of the design; modern venues need to be multi-purpose and they have to be able to facilitate these changes as quickly and easily as possible, for optimum functionality and quick return on investment. The use of the 4430s plays an important role at this level as well as offering extremely musical sound with very low distortion.”

The ability to have everything delivered over just a single cable is every installer’s dream.

Sipilä is also extremely impressed with the PoE (Power over Ethernet) capabilities of the 4430s. “We were really surprised by the SPLs and sound quality from this size of loudspeaker over PoE. We honestly didn’t think it was possible, so yes, we’re very impressed. The ability to have everything delivered over just a single cable is every installer’s dream, so I think that Genelec’s Smart IP range will be figuring in a great many of our future designs!”

In addition to the 4430s, the main PA system comprises a pair of 1236 SAM studio monitors, the flagship of the Genelec range, seventeen S360s for surround and delay, a pair of 1238s as the first delay line, and finally a flown sub array of nine 7380 subwoofers. “We didn’t have either the height or the space to include subs in Helsinki, so this is a welcome addition in Tampere which gives us some extra headroom in the system and helps add body and fullness to the sound,” continues Sipilä.

When you come here to listen to live music, it will most likely sound even better than it did on the record.

Renowned Finnish singer/songwriter, Markus Nordenstreng of Tuomo & Markus and the Latebirds considers G Livelab as his favourite venue for intimate performances. “Some of the best music I have ever heard has been live, but sound quality is often let down by the venue, either through bad acoustic treatment or a sub-par sound system – or both. What you have here at G Livelab is just the opposite end of the scale – for me it’s the ultimate live sound experience. When you come here to listen to live music, it will most likely sound even better than it did on the record – you can hear things you never heard before. It would be a great service to mankind if there was a G Livelab in every city around the world!”

The final word goes to Annamaija Saarela, CEO of G Livelab Tampere: “G Livelab isn’t just about the technology or the programming – it’s about the whole experience of enjoying live music, and I’m proud to say that in bringing together the best of everything and everyone involved, we have achieved a result that is even greater than the sum of the parts. We’ve had nothing but positive feedback since we opened, both from the public and musicians alike.”

The Finnish Music Hall of Fame is Helsinki’s most recent and innovative cultural landmark. Located in the newly redeveloped Pasila district of the Finnish capital, already noted for its vibrant street art, the museum is attracting visitors in droves thanks to the unique concepts that have been deployed to depict the history of Finnish music.

Genelec was approached from the outset to be a part of this exciting project, the design and installation of which was awarded to renowned Nordic AV integration specialists, Bright.

“Genelec is the world leading company in professional audio monitoring,” says Music Hall of Fame board member, Olli Ilmolahti. “We knew that Genelec has been researching and developing products over many decades and already has much experience in this field.

"We wanted to have the best of the best, so Genelec was the perfect choice."

As the Finnish Music Hall of Fame, we were not ready to make any compromises concerning the listening environment and sound quality. We wanted to have the best of the best, so Genelec was the perfect choice to be a part of the story of Finnish music throughout history.”

The new music museum offers a multisensory experience for all music lovers covering genres from three centuries - from symphonies to Finnish rap music to folk and heavy rock plus everything in between - made possible by utilising the newest technologies available. The aim was to provide an interactive museum experience at a whole new level, offering visitors the chance to experience full musical immersion and a dive into the textures of music. Virtual technology enables visitors to embark on spectacular musical journeys whilst modern sound technology permits them to explore the roles that various instruments and voices play in a symphony orchestra, a mixed choir and a military band. Visitors can make their voice heard by performing on Finland’s finest stages, from the Helsinki Music Centre to Olavinlinna Castle on a virtual karaoke tour, and much more besides.

Genelec’s new Smart IP platform was an absolutely key element in making all of this a reality. Genelec worked with Bright and various content creators to establish the optimum audio design for each space and each exhibit. Bright deployed 124 of Genelec’s new 4430A two-way, active installation loudspeakers throughout the museum - the first model to incorporate Genelec’s ground-breaking Smart IP technology. The Smart IP platform enables IP networking via both Dante and AES67, and derives power via both PoE and PoE+ Power-over-Ethernet formats. As well as receiving both power and audio-over-IP, the 4430’s rear panel CAT connector also allows access to Genelec’s Smart IP Manager – a sophisticated downloadable software tool running on Windows 10 that allows installers to configure an almost unlimited number of rooms, zones, speakers and audio channels, and includes device discovery, versatile room equalisation, system organisation and status monitoring. External control via third-party hardware, software or house automation is also possible.

“We were responsible for designing a digital experience system with the possibility to change exhibitions efficiently when required,” says Bright’s Head of Installation, Santtu Sipilä, who worked closely with Genelec throughout the design and installation process. “As this was the Finnish Music Hall of Fame, some extra attention was needed regarding the sound quality. We investigated several other music museums to ensure that our solution would deliver the best sound quality of them all.

The decision to use Genelec was clearly a determining factor in achieving that goal, and the possibility of using the new networked loudspeakers made it even easier. The Smart IP technology enables us to drive each loudspeaker independently, and that opens up a wealth of opportunities for immersive sound experiences.”

In order to ensure the best possible audio experience, particular attention was paid to the acoustics of the museum during the design stage: “Even the best loudspeakers are no good if the acoustics don’t work!” says Santtu with a smile. “We also had to pay careful attention to the network to be able to run perfectly synchronised sound and video at the same time. Again, the Smart IP platform played an important part in making this work successfully.”

The Board members are thrilled with the results, and customer feedback confirms the success of the project. “The Finnish Music Hall of Fame is full of technology - virtual reality and digital technology are used to convey music, video, audio, sound effects and live music. I strongly believe that the sound world and acoustics form the most important and memorable experience at the Music Museum from the customer’s point of view,” says Olli Ilmolahti. “Genelec´s new Smart IP technology was a perfect choice for us, offering a complete solution with the highest quality and flexibility which means savings in working time, maintenance and investment costs. We achieved everything we wanted and more, and the immersive sound world and listening environment in certain areas of the Fame Music Museum - as well as the neutral, transparent sound throughout - is something to be experienced. Customer feedback has been nothing but positive.”

Mikko Vanni, chairman of the board for the museum, agrees wholeheartedly. “We wanted to use the most advanced technology available, and all the technological solutions devised by Genelec and Bright have been successful. We have been able to leverage this by informing the media and our main target groups that we have a very advanced Genelec solution (including an immersive voice system) combined with other sophisticated technology, which has given added value to the content credibility of the museum. We think that the Genelec system is amazing - the vocal reproduction throughout the venue is truly special. We set out to achieve a level above what is already out there, and we’ve done it. We’re delighted with the results.”

The company has recently transformed an old red brick factory building into their new Miltton House headquarters in Helsinki. High quality audio visual technology naturally plays a key role in the new venue. Systems integration specialists, Digisähkö Oy, who were charged with designing and installing the AV systems, selected Genelec loudspeakers throughout, for a premium audio experience.

Designed as a physical meeting place and an inspiration hub as well as a workplace for Miltton’s talent and its stakeholders, high quality AV systems were a priority from the start. “The investment in Miltton House represents the next phase in Miltton’s growth story,” explains Camilla Linniemi, Partner & Director at Miltton Group. “The ways of working are under constant change and the best ideas happen when people connect in a meaningful way.” To that end, in the early stages of the project, Miltton engaged top acoustic consultants and AV designers, Akukon Oy, to come up with an initial design, which was then developed and refined by Digisähkö as the project progressed.

They are extremely aesthetic, so they blend well into every environment, and so very easy to install.

“Akukon had specified that the speakers should be ‘separate, high quality active loudspeakers,’ so as far as we were concerned, Genelec was the obvious choice,” relates Digisähkö CEO, Jani Hirvonen. “The brand is synonymous with quality and matched all of Miltton’s criteria concerning sustainability. It was a very easy decision.”

Digisähkö installed a total of 50 loudspeakers from Genelec’s 4000 Series installation range throughout the building. 42 compact 4020 speakers equip Miltton’s wide variety of meeting and conference rooms. Two of the more powerful 4030s grace the company’s airy entrance lobby whilst a pair of the heavy-hitting 4040s are reserved for the demo room. “The 4000 Series loudspeakers make life very easy for us as an integrator,” confirms Hirvonen. “They are extremely aesthetic, so they blend well into every environment; they are active loudspeakers, and so very easy to install; there is a good range of mounting accessories; and of course, they sound fantastic with incredible clarity and detail, even at low levels.”

We asked for a design that would combine flawless audio quality with sufficient power and coverage.

However, there was one area where Miltton had very specific – and high-level – requirements, and that was for their 350m2 event space in the heart of the building, known as Tori. Designed for events of up to 500 people, the space is easily adaptable for the style of the occasion – from cocktail parties to seminars – with seating for up to 300 people. The audio system needed to be similarly versatile with the ability to cater for everything from a DJ or live band to seminar material.

“The requirement was clearly for a high output, high fidelity sound system with connections for a DJ mixer, which is a very different animal from a conference room system,” notes Hirvonen. “We asked Henri Ulmanen at Genelec to come up with a design that would combine flawless audio quality with sufficient power and coverage to fill the space with no hot spots or dead zones.”

Ulmanen decided on a main system of two S360 smart active loudspeakers supported by two powerful 7380 subwoofers for low end reinforcement, supplemented by four 4040 loudspeakers (two per side) as delays/sidefills. “I decided on the S360s because of their excellent, neutral reproduction and a long-throw capability that delivers reference-quality accuracy at listening distances of over 10 metres,” explains Ulmanen. “Combined with the 7380 subs they are an excellent solution for any environment looking for premium quality, high SPL vocal and music reproduction in a compact form factor.

“Another important element was the fact that, as a smart active loudspeaker, we can use our GLM software to configure and optimise the S360s to compensate for any detrimental room influences,” he continues. “The Tori event space has a pretty industrial feel with concrete floors and lots of floor-to-ceiling windows, so this was very helpful in ironing out anomalies, especially when the room is being used at full capacity.”

All of the AV systems and the Helvar Dali lighting throughout the building are controlled by the Control4 automation system, via individual touch screens in each of the meeting rooms and the Tori event space for easy operation. Digisähkö implemented the integration between the systems as well as the installation of all of the AV technology.

“We’re very proud of this installation and Miltton are thrilled with the results,” said Hirvonen. “They wanted a modern, high quality, sustainable AV solution that is versatile, easy to operate, and reflects their values as a company. Genelec ticked all the boxes and integrates perfectly into the total solution. It’s a great success all round.”