“They’re a great Finnish games company and we’re a great Finnish speaker company, so it’s brilliant to be able to co-operate,” says Mika Makilaakso, Genelec’s Sales Manager in Finland. The need to create the perfect audio soundtrack for the game required Rovio to invest heavily in Genelec monitors at its headquarters in Helsinki. In fact, Genelec speakers have been installed into every room at the company’s new offices.
Genelec is well known for technical innovation in loudspeaker design and performance and in the past year or so, the company has applied a particular focus to the systems integration market. This has seen innovative thinking in marketing, technology and applications for the sector.
— Genelec’s acclaimed proprietary GLM™ and AutoCal™ technology are the key to success for Fullsound’s control rooms, which feature challenging physical dimensions —
NATICK, MA, July 7, 2011 — Genelec, the world’s longstanding pioneer in active monitoring, introduces the new 4000 Series – a range of two-way active loudspeakers which deliver the same high-level performance as the company’s studio monitors, but with additional features specifically designed for the system integration market.
RH Factor principal Craig Hunter states, “In our audio monitors we want no coloration, no hyping – just accuracy as defined by the original recording. The Genelec 8260A does this better than any professional monitor I have heard.
“During its years on the market, the 8000 Series has become the benchmark for active monitoring loudspeakers” says Terho Savolainen, Marketing Manager of Genelec Oy. “With its combination of excellent performance and user-friendly features the range is a popular monitoring choice across a range of disciplines; studio, broadcast, installed event and fixed installation. This popularity has extended into the home studio market where aesthetic considerations can be a persuasive influence. We’ve responded to this trend by updating the colour palette of the range with some new contemporary finishes specifically for this market.”
M3 (Music Mix Mobile), a New Jersey/California-based remote facilities company combining the talents of award-winning production professionals and state-of-the-art audio solutions, is a collective consisting of industry veterans John Harris, Jay Vicari, Joel Singer, Mitch Maketansky and West Coast-based partners Bob Wartinbee and Mark Linett. On Sunday, February 13, 2011, M3 was commissioned to capture and mix the music audio for the 53rd annual GRAMMY® Awards, broadcast live in 5.1 on CBS-TV from the Staples Center in Los Angeles. In the company’s dual “Eclipse” and “Horizon” trucks, the GRAMMY Award Show Broadcast Music Mixers John Harris and Eric Schilling, along with M3 Engineer-in-Charge Joel Singer, were on site to ensure the audio would be of the highest quality, and they chose Genelec 8200 Series Active DSP Monitoring Systems. Genelec DSP systems consisting of 8250A Bi-Amplified Active DSP Monitors (in an L-C-R array) and 8240A Bi-Amplified Active DSP Monitors (L-R rear), along with 7260A Active DSP Subwoofers, were used in M3’s Eclipse truck for the live music mix, as well as in the identical mirrored system in the Horizon offline remix truck.